1.
Love
may
be
blind,
but
it
doesn't
mean
your
copywriting
should
be.
【#wisewords】
2.
When
it
comes
to
crafting
compelling
copy,
the
heart
should
take
a
backseat
to
the
head.
【#copywritingtips】
3.
Don't
let
your
emotions
get
in
the
way
of
your
messaging.
Stick
to
the
facts
and
figures.
【#keepitreal】
4.
Words
can
be
powerful
tools,
but
only
if
you
use
them
strategically.
【#poweroflanguage】
5.
Leave
the
sappy
stuff
to
the
rom-coms.
Good
copy
is
all
about
showcasing
value.
【#valueprops】
6.
Authenticity
trumps
sentimentality
every
time.
Don't
force
emotions
that
aren't
there.
【#honestyisthebestpolicy】
7.
A
great
copywriter
knows
when
to
show,
not
tell.
Let
your
customers
draw
their
own
conclusions
about
your
brand.
【#showstopper】
8.
Avoid
cliche
phrases
like
the
plague.
Your
readers
will
thank
you.
【#nopainnogain】
9.
The
secret
to
great
copy?
A
deep
understanding
of
your
target
audience
and
what
motivates
them.
【#knowyourcustomer】
10.
Don't
be
afraid
to
get
creative
with
your
words.
After
all,
copywriting
is
an
art
form.
【#creativejuicesflowing】
11.
Persuasion
doesn't
have
to
be
manipulative.
Focus
on
presenting
a
compelling
argument,
not
manipulating
emotions.
【#ethicsmatter】
12.
Your
copy
isn't
about
you.
It's
about
your
customers
and
how
you
can
solve
their
problems.
【#customerfirst】
13.
Attention
to
detail
is
key.
Make
sure
every
word
counts.
【#precisionisthenewperfection】
14.
Short
and
sweet
is
usually
better
than
long
and
droning.
Get
to
the
point.
【#concisenessiskey】
15.
Don't
neglect
the
power
of
formatting.
Break
up
text
with
headings,
bullet
points,
and
images.
【#formattingmatters】
16.
Avoid
buzzwords
and
jargon.
Speak
plainly
and
your
audience
will
thank
you.
【#keepitsimple】
17.
Write
for
easy
scanning
-
most
people
read
online
content
in
this
way.
【#skimreadersunite】
18.
The
best
copywriters
write
in
a
conversational
tone
-
like
they're
speaking
to
a
friend.
【#friendindeed】
19.
Remember,
your
words
are
a
reflection
of
your
brand.
Use
them
wisely.
【#brandmatters】
20.
Finally,
don't
forget
to
proofread.
Misspelled
words
and
typos
are
the
kiss
of
death
for
credibility.
【#qualitycontrol】